About Our Brand

Established in 2011, Beach Babe Swimwear® is an international online destination for fashion forward beachwear. Inspired by the California lifestyle and made 100% in the USA. 

Beach Babe has become known for their figure-flattering ultra soft fit, handmade macrame details, and cheeky bottoms that look great on everybody. Working with artist to create custom designs for all of their prints. Making sure that each piece perfectly represents the brand.

The Founders

The Brand was founded by Rachel & Kai with a strong belief in offering customers the best quality and the ultimate buying experience. We like to keep it in house and opted out of wholesale so you could receive only the best customer service. Rachel Delabruere, from Yarmouth, Nova Scotia, grew up with a natural gift in sewing, designing and pattern making. After moving to California in 2009 she became obsessed with the beach lifestyle and started creating unique swimwear to showcase her personal style. Sophisticated and a little sexy! Everything from there on out was committed to be, unique, better, and bolder than the rest. "Our goal is to satisfy trendsetting babes who demand functionality." 

-More Bikinis, Less Pants 

Beach Babe Store


We’d love for you to come in and get custom fitted with one of the Beach Babe girls. While you shop, enjoy some local champagne or rosé from Temecula’s wine country! We carry a variety of natural body care products, Jewelry, sunglasses, beach bags, and resort wear. Plan the vacation wardrobe with us!


25425 Jefferson Ave, STE 103 Murrieta, CA 92562
View location on map 


Monday 11:00AM - 5:00PM
Tuesday- Friday 11:00AM - 6:00PM
Saturday 11:00AM - 4:00PM


Monday-Friday 11:00AM - 5:00PM
Saturday 11:00AM - 2:00PM



(951) 696-2223

Corporate Responsibilities

Beach Babe Swimwear, Inc. is dedicated to upholding fair and legal employment practices and environmental sustainability requirements.